One picture - seven words

Demolition Debacle

Click here to watch video:

A hotel demolition in Edmonton goes wrong....

(Fortunately, the street had been blocked off.)
New construction management welcome!

Lies and the Liars who Tell Them

Is there no end to the evil of cell providers?

Tech blogger James Kendrick writes about his experience trying to cancel his service at Verizon (after studying the market, he decided to switch to Sprint to power his new Palm Pre).

"I entered the Verizon store to cancel my voice and data lines with mixed emotions," writes Kendrick. "The lying I was blasted with by Verizon employees made the process much easier on me than I thought it would be."

First, two Verizon employees ganged up on Kendrick to convince him that the Sprint 4G service wasn't equal to Verizon's, and that it wasn't available anywhere outside Houston. Kendrick stood his ground and told them that wasn't true. (But imagine if they had been double-teaming a customer who didn't know his stuff ...)

So they sent him to Customer Service, where two more guys peddling the same stories tried to talk him out of canceling. Kendrick refuted their arguments, then asked to speak to the division manager. They hastily cancelled his service.

Concludes Kendrick: "The whole thing left me with a very bad taste in my mouth for the way Verizon conducts business. Which is a shame after a decade of happy patronage."

The real shame is when a company deploys four people to strong-arm you into being a loyal customer, instead of winning your loyalty through the best execution every single day.

But it's also an experience you never forget. Or forgive.

You can check out Kendrick's article here. If you have time, you can also read the 70-plus comments attesting to Verizon's lack of management smarts. (And other mobile providers as well, of course.)

Well past its best-before date

Oh Pizza Hut, an artefact of the 1970s that has somehow survived into the 21st Century.

Checked out their website today to see if there was any reason not to order from the leading brand for a pre-Valentine's treat, and discovered that they have just wrapped up their Father's Day contest (from 2009, one presumes).
Not only that, but they're offering a bonus to anyone who submits their name to the Pizza Hut mailing list by five months ago (Sept. 21, 2009).

For forgetting about their website in this age of digital marketing, Pizza Hut wins an extra-cheesey salute from "New Management Welcome."

A Messy Way to Waste Money

Andy Nulman's "Pow!" blog makes the great point that in snowy cities, companies pretty much throw their money away when they advertise on the sides of buses in winter.

Then he discoved this picture from fellow Montreal entrepreneur Bernie Malinoff. It pretty much nails his argument.

How NOT to win friends and influence people

I found a link this morning to a good article on “negotiating with difficult people” at the DaleCarnegie.com site.

As a consultant myself in content marketing, I think it imperative that businesses selling their smarts (AKA “thought leaders”) provide free content such as this to attract prospects’ attention and build respect for their expertise.

But that doesn't mean you broadcast what your intentions are. Letting people know they're just "leads" to you makes people feel they're being manipulated, rather than served.

Carnegie’s mistake? Look at the URL they choose for the page that hosts the story:
http://www.dalecarnegie.com/lead_nurturing/tips/tips.jsp?tipid=250

Maybe few people will notice the phrase “lead nurturing tips.” Nonetheless, this takes transparency too far.

Yes, providing relevant content is a marketing tactic. But most businesses use phrases that sound less mercantile. Examples: Free_stuff. Premium_content. Welcoming_wisdom.

Business should make customers and prospects feel they're being valued, and respected. Not hunted.

(Cross-posted from my "Canadian Entrepreneur" blog)

The 10 Biggest Blunders in TV - 21st century edition

The Hollywood Reporter (THR.com) is running a series called "Ranks for the Memories" - a look at the highs and lows of the past decade.

Its Top 10 list of TV industry blunders include overleveraging promising shows, taking stupid chances on untried execs, and a $6-billion bad call.

Here's the Blunderful TV Top 10:

10. Fox canceling "Family Guy" (now its second-highest-rated scripted series).

9. NBC hiring Ben Silverman: fine agent, bad exec (he masterminded American Gladiator and the remake of "Knight Rider")

8. ABC's overload on "Who Wants to be a Millionaire" (seriously, four times a week? ABC's ratings took years to recover.)

7. The casting of Ryan Jenkins on a VH1 dating show (He was later charged with the murder of his spouse and took his own life.)

6. Dumping Jay Leno from NBC's "Tonight Show" (Jay dominated late-night; now he's flailing in prime time).

5. Election Night coverage in 2000 (Remember how Florida ended up being called for Gore, then Bush, then "too close to call"?)

4. MyNetworkTV (The UPN and WB stations that didn't merge into The CW were regrouped by Fox Entertainment Group into a network called MyNetworkTV. Inexplicably, its plan to run all low-cost telenovelas flopped.)

3. Janet Jackson's Super Bowl nipple slip (The infamous "wardrobe malfunction" led to pre-emptive editing of risque content and more vigilance on live telecasts.)

2. ABC passing on "CSI" (The franchise has since generated $6 billion for CBS.)

1. The 2007-08 Writers' Strike (An avoidable, mutually destructive act at exactly the wrong time. A season was lost, and nobody won.)

Click here to read the full article.

Why are stupid people paid so much?