Out with the mean old military-looking logotype.
In with a friendly, lower case, unhyphenated look – finishing with a flowery starburst! That should get people excited about shopping at Walmart again.
While I find the new look underwhelming, the best part of the story is the way it slipped out. The Memphis, Tennessee municipal planning department got a look at plans for a new
Walmart and noticed the new design – and soon it was in the hands of the Wall Street Journal.Redesigns such as this are usually handled intelligently. Press releases, press kits, and lots of flossy blather about how the new logo reflects the new spirit of the brand, etc. It’s supposed to be a managed launch.
Walmart rushed out a short, bland press release that was even more underwhelming than the logo itself. It noted that “for the past two years, a customer-focused transformation has been taking place in Walmart's U.S. business.”
The new logo reflects Walmart’s “renewed sense of purpose to help people save money so they can live better.”
Surely the world’s largest retailer could have had a more compelling explanation ready than that?
New management welcome.
1 comment:
Great idea for a blog! I hope you keep it up - there's lots of material for discussion. Between the airlines, utilities and telecommunications groups should find lots to write about. Looking forward to the first (of many, I'm sure) Air Canada posts. ;)
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