Lots of great commentary all over the Web as marketing experts debate whether this is sheer genius ("they understand their target market!") or sheer stupidity ("Let's boycott everything Pepsi makes!").
I rather liked this comment on Linked-In by Keith Thirgood, Partner with Capstone Communications Group in Toronto. He puts Pepsi's stupidity into context.
"As far as a backlashes go, big companies are always doing stupid things with their ad campaigns and they survive. It's the small companies who attempt to emulate the big guys who really suffer, because they don't realize that big guys botch these things more often than they succeed. Big companies breeze through these mistakes because of their size and momentum. Small companies are really hurt by emulating the bad marketing moves the big guys make."
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