Thursday, June 5, 2008

Rogers' "Vision" Sucks

There's good customer service, and then there's the cellphone company.

In a biting blogpost this week, Ottawa entrepreneur Alec Saunders lambastes Rogers for its high prices and ever-shifting offers. His complaints, in order:

* He feels he has to call a Rogers rep every month to find out if he's paying too much for the services he receives. "They tell me whether there are any better new deals available. It’s the only way to make sure I’m not getting raped by Ted 'Jolly' Rogers' pricing."

* He complains that Rogers is raising prices "when the rest of the world has data rates that are plunging like a stone."

* He refuses to lock into a "deal" that requires a three-year contract. "As the only game in town, your only option is to agree to their terms," he laments.

Alec finishes by expressing the hope that increasing competition will force companies like Rogers (and Bell and Telus) to be more consumer-friendly.

You have to wonder about companies that consistently alienate their best customers. History teaches that you can only get away with this stuff for so long.

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