They messed up, then dissed the competition

I just transferred a URL I bought years ago to GoDaddy.com, a domain company that manages most of my other domain names. Yes, it's an American company, with a silly name and annoyingly sexist advertising, but its prices are cheap and its customer service is outstanding.

(Example: A year ago, one of their Customer Service reps noticed that I had never got around to using a monthly hosting service I had bought and paid for - so he offered me a refund on the spot. No one else, in any business, has ever offered to do that for me. Just yesterday, I realized I had bought another service I didn't need, and GoDaddy's CSR helpfully showed me how to cancel it and get my money back.)

But this is a blog about stupid business, so let's look at the company I no longer wanted to deal with: Misk.com. It inherited my account when it bought a previous company I had registered with, so I had no loyalty to it - or any problem with it either.

But Misk annoyed me with its poor online customer service documentation. I couldn't find the way to renew the URL. And when I dialled the help number on their website, I learned that their hotline is for faxes only. All other inquiries must come via email.

So a week ago I emailed Misk for help, and didn't hear back. I sent a second email saying this issue was important to me, and asking for a response within 24 hours. Nada.

I finally heard from them late last night - four and a half days after my second email. (Meantime, the transfer had gone through, thank goodness.) Here's what the service rep said:

"We apologize for the delay in responding to you. Due to a technical issue with our ticketing system, your email was misdirected and not yet answered." An online company that loses customers' email? Heads should roll.

But here's the kicker. The service rep said this: "Ca domains are much different than others and clearly your new registrar doesn't have much experience with .CA domains (GoDaddy) only recently starting registering these. You may want to pick another more experienced and ethical registrar."

Wow. What are they trying to say here? In my opinion, GoDaddy's ethics are better than most, and its support teams very experienced and knowledgeable. GoDaddy is now by far the largest domain registrar in the world, so of course there have been controversies, but no deep ethical problems that a competitor should be pointing out.

For its poor service and weirdly inappropriate bad-mouthing of the competition, Misk.com definitely deserves our mantra: New Management Welcome.